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The Customer Comes Second: Put Your People First and Watch 'em Kick Butt | 
 enlarge | Authors: Hal Rosenbluth, Diane Mcferrin Peters
Publisher: Collins Business
Category: Book
List Price: $26.95
Buy Used: $0.48
You Save: $26.47 (98%)
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Rating:  16 reviews
Sales Rank: 206487
Media: Hardcover
Edition: Revised
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 8.8 x 6.2 x 1.1
ISBN: 0060526564
Dewey Decimal Number: 338.4791
EAN: 9780060526566
ASIN: 0060526564
Publication Date: August 2002
Availability: Usually ships in 1-2 business days
Condition: ACCEPTABLE with noted wear to cover and pages. Binding intact. May contain highlighting, inscriptions or notations. We offer a no hassle guarantee on all our items. Orders are generally shipped no later than next business day. We offer a no hassle gu
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Product Description
Tom Peters says "Hal Rosenbluth's story is one of the great unsung business success sagas -- and in this fully revised and updated 10th anniversary edition of The Customer Comes Second, Rosenbluth and his co-author Diane McFerrin Peters offer proof that his leadership style is one for the new millennium. The secret of his success, and that of his company, Rosenbluth International is simple: Hal Rosenbluth concentrates on his employees first, and his customers second. This is a formula that has worked for more than two decades, and has transformed his company from a small family business into a global industry leader, grossing over $6 billion. In this classic on counterintuitive management practice, the entrepreneurial genius and visionary leader of Rosenbluth International shows you how to use exceptional service to win in any industry! This insightful and compelling book reveals new ideas for hiring, motivating and managing employees, and shows how best to integrate technological innovation and creative solutions into the everyday work experience to ensure that your employees -- your company's greatest asset -- win you the best customers and propel your business to the greatest heights of success. Rosenbluth's tried and tested methods show you how to build highly effective teams, inspire loyalty and initiative, and turn your workplace into a hotbed of synergy where people produce consistently incredible results. For more than ten years, the strategies and ideas in this book have galvanized CEOs, entrepreneurs and managers everywhere,making fans of business leaders and thinkers like Jeff Greenfield, Scott McNealy and many others. These secrets continue to prove themselves today as Rosenbluth International has rapidly emerged as the foremost travel management company since its industry's devastation following 9/11. Find out how Hal Rosenbluth's winning ideas can transform you and your company: by putting your customer second, you're guaranteed to win!
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| Customer Reviews: Read 11 more reviews...
 Don't waste your money and time - common sense stuff! October 6, 2008
A. I. Sam (Shanghai)
I bought this book based upon all the great reviews, and wasted both my time and money. How disappointing!
There is too much bragging on how great and smart the author is (sorry, but outside of the US nobody knows that company anyway) and even tough I appreciated the genuine willingness to share his experience, this is only common sense.
No new insights. Get the Harvard Business Review and you will learn more than in this book.
I guess that it might be useful for new entrepreneur or maybe small companies, just for them to double check that they are on the right tracks.
Sorry, I tried but just did not learn anything new.
 Excellent Book August 5, 2007
Darlene Frazier (Pittsburgh, Pa.)
I wish I would have read this prior to starting to work for his new company and also I could've used this about 5 years ago to encourage me to change careers. This is an excellent book and I'm using some of the examples in it for my MBA application this fall.
Common Sense and Company Culture November 25, 2002
Chuck Berke (Fairfield, Ct United States)
6 out of 7 found this review helpful
As an Executive Coach and a close observer of many corporate cultures it did my poor old tired heart a world of good to read this book. If what Hal Rosenbluth says about his company is even half true, it puts his organization at the forefront of employee value and relationship management. Beyond all that, it makes perfect common sense. Why we would think in our wildest imagination that an employee who does not feel valued by his employer would not transmit that lack of appreciation to his customers, is a mistery to me. The first 100 pages of this book are not be missed by any company who truly wants to improve their workplace culture, increase the productivity of their workforce and cut their turnover rate down dramatically. Read it and implement any one of the outstanding programs explained within and watch s shift in morale and productivity start right away. This book is a keeper and an excellent reference source. I could not recommend it more highly.
Common Sense and Company Culture November 25, 2002
Chuck Berke (Fairfield, Ct United States)
2 out of 3 found this review helpful
As an Executive Coach and a close observer of many corporate cultures it did my poor old tired heart a world of good to read this book. If what Hal Rosenbluth says about his company is even half true, it puts his organization at the forefront of employee value and relationship management. Beyond all that, it makes perfect common sense. Why we would think in our wildest imagination that an employee who does not feel valued by his employer would not transmit that lack of appreciation to his customers, is a mistery to me. The first 100 pages of this book are not be missed by any company who truly wants to improve their workplace culture, increase the productivity of their workforce and cut their turnover rate down dramatically. Read it and implement any one of the outstanding programs explained within and watch s shift in morale and productivity start right away. This book is a keeper and an excellent reference source. I could not recommend it more highly.
business book nut October 4, 2002
5 out of 7 found this review helpful
I am an avid reader of business books, and if I gain just one or two usable ideas from a book, I consider it worth my time. This book is a stand-out among management books, because I got not one or two, but at least a dozen solid ideas I can implement right away. I have shared it with all my top level managers, and have wathced it being shared throughout my multi-national organization. It is a gem, to be kept within reach in one's office -- not with the countless other books that sit, read once, on most managers' bookshelves. I highly recommend it for anyone who cares about the success of their business.
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