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1.Enhancing Customer Equity Through Add-On Selling
2.Staple Yourself to an Order
3.CRM--the Right Way (HBR OnPoint Collection)
4.Wal-mart stores' discount operations (Harvard Business School)
5.The house of quality (Harvard business review reprint series)
6.From Branded Bulldozers to Global Distribution Partners
7.After the sale is over
8.Marketing Strategy (Business Fundamentals)
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1.CRM--the Right Way (HBR OnPoint Collection)
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1.Customer profitability and lifetime value (Harvard business review)
2.Staple Yourself to an Order
3.Wal-mart stores' discount operations (Harvard Business School)
4.When, where, and how to test market
5.Levitt on marketing (Harvard business review special collection)
6.Calyx & Corolla
7.Building brand community on the Harley-Davidson Posse Ride
8.A study of Toyota's approach to product variety (Working paper / Division of Research, Harvard Business School)
 

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Enhancing Customer Equity Through Add-On Selling 
enlarge enlarge  		 Enhancing Customer Equity Through Add-On Selling
Authors: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

Buy New: $6.95



Sales Rank: 1695562
Category: Book
ASIN: B000M5KRAQ
Publication Date: May 23, 2001
Availability: Available for download now
 Motivation research and marketing management
Author: Joseph W Newman

Buy Used: $75.00



Category: Book
ASIN: B0007GMM94
Publication Date: 1965
Availability: Usually ships in 1-2 business days


CRM--the Right Way (HBR OnPoint Collection) 
enlarge enlarge  		 CRM--the Right Way (HBR OnPoint Collection)
Publisher: Harvard Business School Press

Buy New: $16.95



Sales Rank: 4482976
Category: Book
ASIN: B00008UVDE
Publication Date: February 1, 2002
Availability: Available for download now
 Marketing Strategy (Business Fundamentals)
Authors: Robert J. Dolan, Susan Dobscha


Sales Rank: 7328724
Category: Book
ASIN: 7300041620
Publication Date: January 4, 2002


From Branded Bulldozers to Global Distribution Partners 
enlarge enlarge  		 From Branded Bulldozers to Global Distribution Partners
Author: Nirmalya Kumar

Buy New: $6.95



Sales Rank: 5862236
Category: Book
ASIN: B000M5KRAG
Publication Date: April 1, 2004
Availability: Available for download now
Staple Yourself to an Order 
enlarge enlarge  		 Staple Yourself to an Order
Authors: Benson P. Shapiro, V. Kasturi Rangan, John J. Sviokla

Buy New: $6.00



Rating: 5.0 out of 5 stars 1 reviews
Sales Rank: 1984774
Category: Book
ASIN: B00005RZ3V
Publication Date: July 1, 1992
Availability: Available for download now
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