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Enhancing Customer Equity Through Add-On Selling | 
 enlarge | Authors: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Publisher: Harvard Business School Press
Category: Book
Buy New: $6.95
Sales Rank: 2789004
Format: Download: Pdf
Media: Digital
Pages: 35
ASIN: B000M5KRAQ
Publication Date: May 23, 2001
Availability: Available for download now
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Product Description
Add-on selling offers a significant growth opportunity, but resources must be allocated carefully and may include marketing communications, database marketing tools, and outsourcing. Tools included here help evaluate which products provide an add-on opportunity, configure how best to market them, and circumnavigate common pitfalls.
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SEO and Marketing TipsBETA RELEASE | |
