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Marketing Communications Management: Concepts and Theories, Cases and Practices | 
 enlarge | Author: Paul Copley
Publisher: Butterworth-Heinemann
Category: Book
List Price: $48.95
Buy New: $40.09
You Save: $8.86 (18%)
New (10) Used (7) from $32.55
Sales Rank: 589661
Media: Paperback
Pages: 480
Number Of Items: 1
Shipping Weight (lbs): 2.7
Dimensions (in): 10.9 x 8.3 x 1.1
ISBN: 0750652942
Dewey Decimal Number: 658.802
EAN: 9780750652940
ASIN: 0750652942
Publication Date: December 6, 2004
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter.
Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.
* Especially tailored to the higher level needs of the final year student, offering an integrated, managerial approach
* Comprehensive global coverage of the topic
* Wide range of examples, case studies and vignettes to bring the theory to life
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