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Chinese Business: Landscapes and Strategies | 
 enlarge | Author: Hong Liu
Publisher: Routledge
Category: Book
List Price: $51.95
Buy New: $37.28
You Save: $14.67 (28%)
New (23) Used (3) from $37.28
Sales Rank: 3660401
Media: Paperback
Edition: 1
Pages: 206
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.5 x 6.8 x 0.6
ISBN: 041540309X
Dewey Decimal Number: 338.0951
EAN: 9780415403092
ASIN: 041540309X
Publication Date: November 24, 2008
Availability: Usually ships in 1-2 business days
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Product Description
China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world. Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies. Broad-ranging and informative, "Chinese Business: Landscapes and Strategies" can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
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