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Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk | 
 enlarge | Authors: Alexander B. Van Putten, Ian C. Macmillan
Publisher: Wharton School Publishing
Category: Book
List Price: $38.99
Buy New: $23.25
You Save: $15.74 (40%)
New (30) Used (6) from $20.98
Rating:  5 reviews
Sales Rank: 386967
Media: Hardcover
Edition: 1
Pages: 176
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 5.9 x 0.9
ISBN: 0132237903
Dewey Decimal Number: 658.1554
EAN: 9780132237901
ASIN: 0132237903
Publication Date: July 19, 2008
Availability: Usually ships in 1-2 business days
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Condition: Brand new Book, ALL days Low Price !
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Product Description
"This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories." Ron Pierantozzi, Ph.D., CEO of PPT Research and Former Director, Business Development, Air Products & Chemicals, Inc. A Breakthrough Approach to Investing in Business Innovation Most companies analyze investments using tools that bias them against real innovation and lead them to avoid their best opportunities. This book introduces a breakthrough alternative: Opportunity Engineering. Drawing upon recent advances in financial analysis, but without requiring a lot of math, the authors show how to engineer the risk out of uncertain opportunities so you can pursue more high-payoff innovations. You'll learn how to escape from the "go/no-go vise" and implement more flexible decision-making that considers all the business alternatives, models, and opportunities associated with each project. You'll learn how to systematically structure high-potential projects to limit downside exposure and boost your potential upside.The authors show how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks, and tease out key challenges and vulnerabilities. Using these techniques, you can escape the mindset that limits you to low-impact innovations and begin pursuing serious growth opportunities--and make business uncertainty work for you, not against you. Why companies avoid their best opportunities for innovation Getting past risk-averse analysis that snuffs out experimentation and innovation Systematically engineering your opportunities Capturing the upside, slicing out the downside Beyond rigid "go/no-go" decisions How flexible, staged innovation creates more opportunities for delivering value Constructing an engineered growth portfolio of innovation investments Optimizing your mix of core-enhancing investments and high potential "long shots"
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| Customer Reviews:
The essential approach to new venture valuation and planning October 25, 2008
Faculty
2 out of 2 found this review helpful
If you're a business leader who currently uses Net Present Value (NPV) / Discounted Cash Flow (DCF) to measure the value of new ventures, you may be overlooking scores of high worth opportunities. NPV doesn't take into account your ability to undertake low cost information gathering exercises that help you better estimate the potential payoff of future events. Why neglect a new venture when you have low risk paths to huge upside ? Van Putten and MacMillan present a new approach: Opportunity Engineering. Unlike NPV, Opportunity Engineering (OE) is an interactive approach to valuation: you, as a leader, are prompted to introduce information-intensive project CheckPoints, such as research phases or product trials, that give you better insight into future pay-offs and provide you with calculated exit opportunities. With positive information at the CheckPoint, you continue the planned project with better assurance of profits. With negative information, you abandon for a significant salvage value. Opportunity Engineering is unique: for the first time, new venture valuation and planning are integrated into an interactive cycle that lowers risk and heightens upside at each iteration. Opportunities are no longer just stumbled upon: they can be engineered. van Putten and Macmillan's genius is in the simplicity of the approach and the conciseness and clarity of their explanation. Supporting software, from cameronassociates.biz is available and provides you with an intuitive interface to plan, value, re-engineer, and monitor your new ventures. This book is a must for corporate leaders, entrepreneurs, and business students - it will revolutionize the way you value and plan new ventures. Finally, you have, in this book, the practical tools you need to not just see opportunities, but to purposefully engineer them.
Maximizing Organic Growth October 6, 2008
Alan P (Pennsylvania, USA)
1 out of 1 found this review helpful
This book provides a practical approach for maximizing organic growth opportunities while minimizing downside risk. It provides the process and tools needed to execute growth strategies efficiently. A must read for all who are responsible and committed to producing corporate growth.
Brilliantly accessible September 28, 2008
S. Bankes
1 out of 1 found this review helpful
As someone who has worked with real options and discovery of opportunity in uncertainty, I might have been predisposed to split hairs, find faults, and nitpick a book such as this. Instead, my experience led me to be thunderstruck at the unbelievable clarity the authors achieved in this very accessible work. They have taken some very deep and profound ideas and put them in a form that is quite understandable, and reduced them to practice in a way that makes them clearly actionable.
I recommend this book to anyone engaged in planning for an uncertain future.
High growth, low risk - it's all in the management approach September 18, 2008
Rita Gunther McGrath (New York, NY)
2 out of 3 found this review helpful
It's tragic, but true. All too often in the pursuit of growth opportunities, companies fail to use the right disciplines that make sense in the context of a project that's uncertain. In this book, Alex van Putten and Ian MacMillan take their readers step-by-step through a time-tested and proven approach to capture high upside potential while minimizing the downside risk.
While the book is based on very sophisticated ways of thinking about risk - including considering investments to create flexibility, real puts, real calls and planning without making excessively early commitments - it is approachable, accessible and extremely practical. This is one of those gems of a book that will cause you to think differently about risky, but high potential opportunities. If you are an entrepreneur, corporate new business development director, or even a CEO or Board member looking to give your company some concrete guidance for getting into new areas, this is the book for you.
Those of you familiar with van Putten and MacMillan's work on discovery driven planning, competitive interaction and financial modeling will be delighted to find a road map through their thinking in this approachable, practical and sensible book.
A Framework to make CHANGE an Ally to a Business rather than a threat September 16, 2008
Roger Gins (New York, NY)
3 out of 3 found this review helpful
This book is not merely the theoretic work of two well known Wharton professors, Alex Van Putten and Ian Mc Millian; it includes their insights of actually putting this framework into practice. Through a software program the team developed they have implemented this framework into a number of companies..
Currently, the vast majority decision makers view the landscape of opportunities in a very narrow band. This narrow focus is most likely caused by the current models used to value opportunities. The vast majority of them is based on a Net Present Value discipline that yields to a Go or No Go decision which inevitably leads to "Buy/Build and They Will Come" mentality.
Unlocking Opportunities for Growth gave me a whole new framework to think about evaluating my ideas and others that are presented to me. The authors actually lead the reader to start thinking about what is the value creation of each stage of development.
This innovative framework gives the tools to map out and value multiple possibilities at each stage rather than the existing models in which one merely changes the projection of the original idea. This is a radical departure from the way I use to think of projects. Now future environmental changes become an opportunity rather than a threat to the project.
A company that truly adopts this innovative framework will "future proof" theirs companies giving them the agility to capitalize on these most volatile of times.
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