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Winning Cover Letters, 2nd Edition | 
 enlarge | Author: Robin Ryan
Publisher: Wiley
Category: Book
List Price: $14.95
Buy New: $5.99
You Save: $8.96 (60%)
New (32) Used (17) Collectible (1) from $5.55
Rating:  11 reviews
Sales Rank: 104295
Media: Paperback
Edition: 2
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9.8 x 6.9 x 0.8
ISBN: 0471263648
Dewey Decimal Number: 650.142
UPC: 723812263646
EAN: 9780471263647
ASIN: 0471263648
Publication Date: October 2002
Availability: Usually ships in 1-2 business days
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Product Description
"Robin Ryan is the hottest career expert in America today."
--Susan Cowden, TV anchor, NW Cable News LAND YOUR DREAM JOB WITH THE PERFECT COVER LETTER With the expert advice of Robin Ryan, one of America's top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Her innovative and simple step-by-step plan incorporates the results of an extensive, nationwide survey of hiring managers and human resources personnel to offer proven, world-class job hunting techniques and strategies. You'll create powerful, attention-grabbing letters, avoid costly mistakes, and learn to sell yourself and your skills to the employers you want to work for. With Ryan's popular and highly effective Power Impact Technique?, you'll have employers hunting you. This newly updated Second Edition features even more Winning Cover Letters, examples of what not to do, and new chapters on using the Internet, marketing yourself, and much more: - Fatal mistakes to avoid as viewed by human resources professionals who've seen it all
- World-class cover letters that landed interviews and jobs
- Exercises to help you assess your skills and accomplishments
- The writing technique selected by 960f hiring managers as their preferred style
- A new, special section for top executives-including CEOs, presidents, and vice presidents
- New advice for those in the creative arts, new graduates, volunteers, and career changers
- Tips on writing target letters to catch the eye of the employers you want to work for
"This book is a major breakthrough,teaching you how to easily write effective cover letters that employers will respond to."
-Mark Tranter, founder, America4Hire "By far, this is the best book ever written on writing cover letters."
-Sandy Dehan, HR Manager, Fortune 500 company "My dream job called after I mailed my first cover letter. I landed the job and owe it all to Robin Ryan's effective techniques."
-Marianne Jones, client
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| Customer Reviews: Read 6 more reviews...
 Good reference book! August 6, 2008
C. Primak
1 out of 1 found this review helpful
Along with its partner, Winning Resumes, this book has stayed on my shelf for many years, and still gets used on a regular basis. I highly recommend it. It is useful to get one going through the steps and strategy necessary to write an offer-worthy cover letter. It provides examples for all lines of work, from teaching, to corporate, to entry-level. It offers ideas for those who've been out of the field for a number of years, as well as those fresh out of college. One important idea this book has imprinted on my mind is that a cover letter should never reiterate your resume. It should be another page for you to sell yourself in ways that your resume doesn't. Do not just repeat yourself. I also find this book useful when looking at people's cover letters I have either helped apply for jobs. I am able to make much more constructive comments.
This book works! September 21, 2006
Job Hunter (San Francisco, CA United States)
1 out of 1 found this review helpful
I have bought two of Robin Ryan's books, "60 Seconds and You're Hired" and "Soaring on Your Strengths." I believe the 60 Seconds book was instrumental when I landed the job I currently have. I practiced my 60-second pitch and I think it helped me secure the job. One of the interviewers told me later that I was "the cream of the crop,": focused on the job requirements and how I could satisfy them. I've been happy at this job, but started to wonder if I could do better and make more money somewhere else. For the last three or so months, I have been diligently answering ads but not always including a cover letter. My rationale: Why bother? It's too much work, and people don't read them anyway, and if they do, it's only for a few seconds. They'll hire me on the strenghts of my resume. Boy was I wrong.
I have to give Ms. Robin props for writing this effective book. I gauge its success by the results it delivers, and deliver it does. Using one of the techniques she outlines, I sent off a resume and cover letter for a job that's related to my current field but not in the industry I'm in, but pays almost double my current salary. I followed the guidelines and sent them off as a test to see what would happend.
I was amazed that after only two hours of sending off the resume and cover letter, I got an e-mail from the recruiter wanting an interview. Wow--that has never happened to me before. It was even more amazing because it's a very competitive field with plenty of qualified applicants.
I'm now convinced that I will never send off a resume without a thoughtful cover letter that addresses the job at hand and how my experience fits the bill.
If you've been job hunting without success, get this book. It's a very competitive out there and anything that can help distinquish you from the pack is worth the effort. This book helped me focus on my strengths and accomplishments. Its small price belies the wealth of information and insight you'll get.
Lots useful advice and common sense March 20, 2006
Job Hunter (Europe)
1 out of 1 found this review helpful
I found this book really useful and could not stop wondering how could so much common sense escape my understanding before? Ms Ryan's advice is pretty obvious, however, here we are doing it wrong once and again. I can't say this book is responsible for me getting or not getting interviews so far, but at least I now feel confident enough to think I'm sending a decent cover letter. If you think that this book is going to make the process of cover letter writing faster and easier, you'll get disappointed since it is rather the opposite. But what has to be done has to be done and at least now you know. I didn't give it 5 stars because it gets too repetitive, full of examples that are great, but as usual, there may be one in twenty (if any) that even resembles one's own situation.
http://diaryofajobhunter.blogspot.com
Great, practical advice January 9, 2005
A Reader (Chicago, IL)
3 out of 3 found this review helpful
What this book does well is respond to specific scenarios, and then provide examples of resumes and cover letters. I previously considered cover letters to be pretty useless, but after reviewing this book I can see how a good one could make a difference. An HR friend of mine also stressed that a good letter can make a difference. I found the "power impact technique" to make perfect sense. Job hunting in today's market is all about selling yourself, and I think the suggestions in this book help do that. Those readers who were disappointed should remember that even if the "power impact technique" provides a formula approach, it is hard to deny that the sentences are attention getting....and getting someone to "take notice" and read further is the first step to the interview.
HR manager says excellent resource; buy & use! May 14, 2004
J. Hurst (Chicago)
3 out of 4 found this review helpful
I am an HR Manager and I can highly recommend this book as the authority on cover letters. Not only do I recommend it to others, I just used it myself and dramatically improved my cover letters. The new boss who hired me stated he thought my cover letter was excellent and my resume really got his attention. I used both Ryan's books " Winning Cover Letters, and her other book "Winning Resumes". I give them my highest endorsement.
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