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Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield | 
 enlarge | Author: D'alessandro
Publisher: McGraw-Hill
Category: Book
List Price: $16.95
Buy New: $9.04
You Save: $7.91 (47%)
New (41) Used (14) from $7.37
Rating:  6 reviews
Sales Rank: 37797
Media: Paperback
Edition: 2
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 8.9 x 5.9 x 0.6
ISBN: 0071597298
Dewey Decimal Number: 650.14
EAN: 9780071597296
ASIN: 0071597298
Publication Date: June 11, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. “D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say. “With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist “With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive
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| Customer Reviews: Read 1 more reviews...
Must-Read For People Looking To Move Up In Their Careers! November 28, 2008
Chris Scott
In today's tough economy, the difference between the people who make it and the people who don't is going to be how much they know about how to move up in a company. This book is an incredible tool, and is seriously a must-read for people who have bigger things in mind for their future. This book is incredibly motivating, and will get you excited and confident about your job and your future prospects. Enjoy!
A terrific start November 22, 2008
H. Morrison
This book is chock full of terrific tips to "Win Friends and Influence People" without losing your sense of self. It is a very worthwhile read with information useful for furthering your career, whether in person or via the Net with resources like LinkedIn and RiseSmart.com.
Read it, learn it, remember it October 15, 2008
M. Lakhani (North York Ontario)
1 out of 1 found this review helpful
This book should have been called "How to make people think of you as the best thing that happened to them".
The 10 rules in this book, provided you make a concious effort to follow them, are not only going to change your professional life but also going to make your personality outside work dynamite as well.
THIS IS NOT A SELF HELP BOOK ! This book does not tell you about how the secret of the universe is visible to those who seek it and whatever else these self help authors write to fill pages upon pages in their books.
This is a book which is based on common sense. It talks of the things that you and me probably know are true and have experienced them in our daily lives yet we dont focus on them too much.
This book has collected all those random thoughts into a concrete place. It talks of all the pitfalls that an average working man/woman will encounter during their lives and also gives real life examples on how to make the best of those situations.
The last chapter, for me, was the best. It just summed up so many things in just a few pages.
This is a crucial read for anyone who wants to make sure that his career and personal life are successful and exciting.
A Business Book that Over-Delivers...Highly Recommended September 10, 2008
Lesa Ukman (CHICAGO, IL USA)
1 out of 1 found this review helpful
Whether you're looking to thrive in a large company or launch a successful start up, David D'Allesandro's book will help you get there sooner. Combining C-level experience with street-smarts, D'Allesandro delivers actionable insights and powerful recommendations on everything from using the power of information to stand out to keeping clients happy.
5-Star Book, but "New and Revised" Edition Not So New August 12, 2008
Andrew Shaffer (Gotham City, USA)
David D'Alessandro's second "Warfare" book (after Brand Warfare: 10 Rules for Building the Killer Brand) is one of the top career books available. Check out the reviews for the original edition (Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It). This "newly revised" 2008 edition includes little new information, as other reviewers have already pointed out. Still, if you don't own the first edition, put this one on your wishlist immediately--it's the best of D'Allessandro's "Warfare" series.
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