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Good Is Not Enough: And Other Unwritten Rules for Minority Professionals | 
 enlarge | Author: Keith R. Wyche
Publisher: Portfolio Hardcover
Category: Book
List Price: $24.95
Buy New: $4.03
You Save: $20.92 (84%)
New (35) Used (13) from $4.00
Rating:  7 reviews
Sales Rank: 60320
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9.1 x 6.3 x 1.1
ISBN: 1591842107
Dewey Decimal Number: 650.108
EAN: 9781591842101
ASIN: 1591842107
Publication Date: July 3, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: SATISFACTION GUARANTEED! NEW Book! May have remainder mark. Most orders ship within 1 BUSINESS DAY with ORDER CONFIRMATION.
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Product Description
A no-nonsense guide for minorities in business who want to make it to senior management
In recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacles on the path to senior management. And there are too few minority mentors available to help them understand and overcome these challenges.
Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels. His book is filled with thought-provoking insights and practical advice based on his own experiences and those of the many people he has counseled. He discusses the importance of:
Understanding corporate culture and the impact it has on your career
Being visible because you can t get ahead if nobody knows who you are
Staying current why minorities must be continuous learners
Good Is Not Enough also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.
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| Customer Reviews: Read 2 more reviews...
 Corporate Middle Management Career Development November 30, 2008
I purchased Good Is Not Enough upon reading of its release. Inquisitive to read what the author had to say, I voraciously devoured the book within two days. Later, I read it again after Wyche accepted a guest invitation to my online talk radio show. Wyche expressly notes that the book is written for middle management minority professionals in corporate America and the coaching, guidance and counsel in the book is apropos...if your zeal to reach executive level status so compels you to jump through all the hoops. Wyche provides practical information for anyone in middle management (Sr. Mgr, Director and VP levels) yet drops golden nuggets that most minority professionals never build into their worklife planning. The material on perception, personal branding, networking, interpersonal relations, having a mentoring and minorities not getting a second chance is education you cannot buy in a classroom. Invaluable to professionals whether you desire to climb the corporate ranks or not. It's direction for merely knowing how to play in the corporate arena and thrive. Kudos!
Good is Not Enough: and other unwritten rules for minority professionals November 24, 2008
Linda Edwards
This is an excellent book for People of Color and non-People of Color. It is well written, concise and informative. The materials are applicable to all types of organizational cultures.
I'm Inspired! October 24, 2008
P. Thomas-Quinn (Chicago, IL)
This book was just what I needed! As a young minority professional who was perplexed by corporate culture, this book answered many of my questions and provided me with the knowledge needed to keep on trucking despite obstacles encountered in the workplace.
 Good Is Not Enough October 17, 2008
Jane P. Gannaway (Shanghai, China)
Good gift idea for the your minority team members that think life is or should be fair. Constructive "rules" to move ahead and keep your sanity.
 Great advice for some, not for others... October 11, 2008
BrownieBabe (New York, New York)
0 out of 2 found this review helpful
After a few months of feeling the "burnout and frustration" that the author discusses at the book's beginning, I was pretty excited to look at this book. Although I'm sure it helps people who are at a crossroads in their career (and not just the yuppie burnout I'm feeling) and who are very young or those who want to succeed in a major corporate environment, it seems to be skewed to a business demographic to which I don't belong.
I was surprised that the author felt the need to include admonishments about dress and carriage. After all, the book appears to be marketed towards college graduates. Also, since the author's experience is in the corporate world, his advice doesn't ring as true for those who are in smaller businesses, not on the MBA track, or outside of the business and sales worlds altogether.
I would love to see a book targeted to professionals who know how to dress and carry themselves, who are well-educated and polished already, who are trying to break the very real "cement ceiling" of law, medicine, academia, or design, especially where the businesses are small and are not necessarily clamoring to get on lists for companies that are good to minorities.
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