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Managing Brand You: 7 Steps to Creating Your Most Successful Self | 
 enlarge | Authors: Jerry S. Wilson, Ira Blumenthal
Publisher: AMACOM
Category: Book
List Price: $21.95
Buy New: $10.97
You Save: $10.98 (50%)
New (34) Used (6) from $9.96
Rating:  4 reviews
Sales Rank: 36103
Media: Hardcover
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9 x 6.3 x 1.3
ISBN: 0814410685
Dewey Decimal Number: 650.1
EAN: 9780814410684
ASIN: 0814410685
Publication Date: July 16, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand New. 100% money back guarantee. All books shipped from Strand Bookstore, New York City, USA.
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Product Description
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us--and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Manag ing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insight ful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
Book Description
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
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| Customer Reviews:
A Monument of Development Discipline November 12, 2008
Dorothy Hart-Manuel (Atlanta, GA USA)
Managing Brand you is a monument of development discipline designed to encourage anyone who is willing to ignite their talents of higher learning and prosperous living. It is a unique read displayed for the entry level individual as well as the corporate mega leader. Not only is it a great tool for the workplace, but an ultimate guide for one who wants to grow and enjoy life to the full. It invites you to revisit you and see what changes you can make in your own life, your career, and the things around you to experience a life of change. Being the best advocate of your own development is the strength found in reading Jerry Wilson's "Managing Brand You." I encourage you to get a copy for yourself, your children, and your closest friend. Spread the wisdom and knowledge of a successful leader into the life of someone very special to you. That's the difference you can make in someone's life today. I am inspired and you will be too.
Dorothy Hart-Manuel
Help's one to analyze and then potentially re-position oneself September 22, 2008
Javier C., Goizueta (Atlanta, Ga.)
Managing Brand You really provides one a different perspective about oneself that I had not thought of previously. It is an easy and very productive read that I would recommend to everyone.It really does help one to analyze oneself, how other's view you to then potentially re-position yourself if you so desire.
These Guys are onto Something with this Book September 16, 2008
M Cleary
Love the concept and these fellows really deliver on the description and the ideas around the theme of developing your brand. We all have been doing this, but here is an organized way to think of ourselves as brands to represent to colleagues, customers and in general our outside world.
Terrific read, entertaining examples and would recommend this book to anyone, but especially business people thinking through how to manage their careers and customers.
Managing Brand You September 10, 2008
Melinda Tinsley (Atlanta, GA USA)
1 out of 1 found this review helpful
Managing Brand You is an intriguing concept of thinking of one's self as a brand. I found the chapter on the brand audit to be especially insightful when I thought about some of my experiences from the five stages in life, from childhood on into adulthood, and how those experiences helped create the person I had become. This helped me to understand how I needed to position myself, set goals for myself, and then implement those plans. I know now that personal branding is a critical element for me personally and professionally - how I see myself and how others see me. After reading the book and following through on the exercises, I found myself energized and refocused on myself and my goals. There is a great deal of substance in this book and it would be very helpful to all who read it.
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