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The It Factor: Be the One People Like, Listen to, and Remember | 
 enlarge | Author: Mark Wiskup
Publisher: AMACOM
Category: Book
List Price: $14.95
Buy New: $2.75
You Save: $12.20 (82%)
New (37) Used (12) from $1.94
Rating:  19 reviews
Sales Rank: 44034
Media: Paperback
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 0.6
Dimensions (in): 8.8 x 5.9 x 0.8
ISBN: 0814474373
Dewey Decimal Number: 651.7
EAN: 9780814474372
ASIN: 0814474373
Publication Date: June 28, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Thank you for looking at Bookscorner1. May have shelf wear and remainder mark.
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Product Description
Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. Unfortunately for those who don t have "It," this undeniable "It" factor is more than just an attractive quality, it s also a hallmark of success. A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to: * communicate ideas so skillfully that people sit up and take notice * become instantly memorable * hold on to people s attention longer * make stronger connections Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.
Book Description
Some people have the ability to start a conversation and immediately draw people in, while others -- perhaps even those with more valuable things to say -- get pushed to the side, seemingly ignored. Unfortunately for those who don’t have "It," this undeniable "It" factor is more than just an attractive quality, it’s also a hallmark of success. A practical and entertaining guide that will help anyone supercharge their communication skills and consistently make a positive impression on others, The "It" Factor gives readers the tools -- and confidence -- they need to take charge of any conversation, meeting, or networking encounter. Readers will learn how to: * communicate ideas so skillfully that people sit up and take notice * become instantly memorable * hold on to people’s attention longer * make stronger connections Filled with practical techniques and powerful insights, The "It" Factor will help anyone take center stage and achieve the results they've always desired.
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| Customer Reviews: Read 14 more reviews...
 IT leaves something to be desired October 21, 2008
Elisabeth Forrest (Seattle, WA)
0 out of 1 found this review helpful
The good news first: The chapters on the elevator pitch and on small talk are pretty good and worth a look at the book, though not worth the price of the book new.
Part of Mr. Wiskup's advice is to "paint pictures with your words" in order to better hold the interest of others and thereby make what you say memorable as well as to influence actions. In other words, use your words well to sell your ideas to others. Mr. Wiskup follows his own advice in this book; the problem is that he spends so much time painting verbal pictures that it leaves the book short on actual advice. He is so busy telling you why what you are doing now is not working that in the brief 192 pages of his tome, there is not much room left for telling you what you should be doing. It is my belief that non-fiction books should do their selling on the front and back cover and flaps and that the inside should be packed with information that supports the money you spent purchasing said book (which should be a minimum of 300 pages of good information). The It Factor does not fit this description and after reading the book I would not attend one of Mr. Wiskup's workshops for fear that, again, I would not get my money's worth.
All that being said, if you can get your hands on a library copy or a cheap, used copy, the two chapters mentioned above are worth a look.
 Inspiring and reassuring August 17, 2008
Inge Handing
1 out of 1 found this review helpful
The It Factor was just a book for me to read. I am a hairdresser and salon owner, in fact I have the pleasure of being Mark Wiskup's hairdresser and happen to be very fond of him and his entire family. Although I always felt very confident in my craft, I had the tendency to struggle with thinking I may not be smart enough. Having said that, I do believe I've made it a long way because I may possibly have "it".
This book makes you think and look at things in a different way and as a person that does believe in communication, it just shows you a better way to accomplish that. It is easy to read, entertaining and I would encourage anyone that wants to have better relationships with people on a personal or business level to read it. Everything is about relationships, after all.
 This book doesnt have IT! August 15, 2008
K.O. (DC, USA)
0 out of 1 found this review helpful
I was extremely disappointed with this book, it has a great title and some good reviews but it lacks material. I can summarize the entire book in one line.
Establish a connection first, people need to believe that what you tell them it's important enough for them to listen. Duh!
Then the whole book revolves around this, plus you can read it in one night.
If you want a book on communication and networking, read Leil Lowndes "How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships" This book goes on detail about different techniques you can use to improve your communication and make sure people listen to you.
An "It" thing to have for you library July 29, 2008
Tiffany J. Guyer (Missouri, USA)
2 out of 2 found this review helpful
If you aren't sure why your communication isn't up to par but you can't quite pinpoint the area of weakness - read this book. The It Factor is all about shedding those nasty habits which sabotage our communication abilities, learning to paint pictures with our words, and connecting with our audiences.
Wiskup's humble, yet straight-forward approach helps you re-align your thinking and offers a five-step implementation plan. Just when you thought "small talk" wasn't necessary, this book comes along and teaches you how to build instant connections, form a genuinely perfect elevator speech, and deliver helpful criticism.
Whether you're a devoted stay-at-home mom, a 9 am - 5 pm banker, or a communication specialist - The It Factor is the "it" book to have for your personal library.
Your Mom and Dad Love You July 1, 2008
Arment Dietrich (Chicago, IL United States)
4 out of 4 found this review helpful
Not only is Wiskup entertaining with his "24" analogies and his constant reminder that your parents have to love you, his tools work! We bought "The IT Factor" for all of our employees, had them read it, and then brought Wiskup in to help them put the tools into action. They instantly became better story tellers and have the confidence to speak up in meetings. As well, I have taken two of Wiskup's workshops after reading "The IT Factor. Even as the CEO of a mid-sized business, the tools he provides in the book combined with his in-person development have helped me translate stories from revenues and net profits to painting the picture and becoming more human.
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