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Create Marketplace Disruption: How to Stay Ahead of the Competition | 
 enlarge | Author: Adam Hartung
Publisher: FT Press
Category: Book
List Price: $27.99
Buy New: $16.34
You Save: $11.65 (42%)
New (32) Used (7) from $14.00
Rating:  8 reviews
Sales Rank: 462133
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.1 x 1.1
ISBN: 0132343916
Dewey Decimal Number: 658.409
EAN: 9780132343916
ASIN: 0132343916
Publication Date: August 7, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle "Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries." --Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read." --Praveen Gupta, Editor-in-Chief,International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can't change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.This book reveals why so many companies behave in ways that are utterly incompatible with long-term success. ..and why even "good to great" companies are struggling for air. You'll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors' Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess--and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why "thinking outside the box" doesn't work First, get outside the box. Then, think! Maintaining "The Phoenix Principle" for long-term success Practicing Disruption until it comes naturally
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| Customer Reviews: Read 3 more reviews...
Great Model for Business Life-cycles September 17, 2008
TechnoQueen
1 out of 1 found this review helpful
This book takes a much more realistic approach to business life-cycles. Mr. Hartung has taken a fresh look at the way a business should view their stages of growth and learn how to look out for the stages that take you down a path that may be impossible to get out of -- Very relevant for our recent economic state.
A must-read for every business man who wants continued success. September 3, 2008
J. S. Heller (College Station, Texas)
1 out of 1 found this review helpful
Of the companies in the 1957 S&P 500 list, only 39 survived into 1987, and only 2 maintained above average rates of return.
As Adam Hartung puts it, companies rarely make the transition from one technology to another because of what he calls Lock In. They believe that the system that made the company revenue in the past will continue to make revenue if they just improve the system incrementally. That keeps resources focused on the same old product line, ignores competition and effectively prunes new ideas. Success becomes defined as continuing to do what you always did, and that actually becomes more important to the company than revenue growth!
Fortunately, Adam doesn't stop there. He succinctly describes how to counter Lock In, and remain on the growth curve.
Only those companies that give their managers permission to violate Lock In, funding them adequately to try new things, make the transition, and survive, even thrive. Will you be in one of those companies?
A Landmark Book Packed With Wisdom To Heed August 30, 2008
SpectrumReader (Silicon Valley)
1 out of 1 found this review helpful
Adam Hartung has set the pace for enterprise renewal with this phenomenal book. It is simply an incredible blockbuster that belongs beside all truly great works from insightful business strategists. I have rarely enjoyed a book as much as this one and I read dozens a year. Well written, succinct, and prescient - this book's insights will not disappoint you unless you fail to heed their wisdom. Trust me, let your competitors make that mistake and remember Napoleon's advice - "Never interrupt the enemy when he is making a mistake." Hats off to Mr. Hartung and sound the well-deserved applause - this should be business book of the year. It's just that good.
An Enlightening Approach Backed Up by Research and Common Sense August 26, 2008
K. Glass (Illinois)
1 out of 1 found this review helpful
This book was extremely enlightening. It was well-researched, thoughtful and easy-to-read. Hartung's points are so well supported by sources or case studies, they cannot be disputed. The advice seems refreshingly common-sense, but he establishes principles never quite put into these straightforward words.
For anyone reading this book, it should resonate for years, affect career choices and feed decision-making. One can't help but want to avoid Defending and Extending and embrace disruption based on the compelling case Hartung makes.
I highly recommend this book for anyone looking for a perspective on business today, regardless of title or function.
Required reading for every corner office occupant! August 20, 2008
Peter G. Balbus
6 out of 6 found this review helpful
In Create Marketplace Disruption, Adam Hartung succeeds brilliantly in illuminating the root causes for the shockingly high rate of business failure - especially among those companies that graduate to the ranks of exalted Fortune 500 status. His analysis of hundreds of companies confirms the reality of what Hartung calls "innovation lock-in" - the paralyzing effects organizations suffer when they commit themselves through their practices and structures to perpetuating and optimizing behaviors that once succeeded in gaining competitive advantage. The problem is that business markets are highly dynamic environments, and static management approaches quickly lose their relevancy. Yet these approaches are exactly what is being taught at business schools around the world today. He builds a compelling argument against employing "Extend and Defend" management strategies that inevitably lead to corporate rigor mortis. Having identified these root causes of business failure, Hartung outlines his provocative approach to overcome innovation lock-in, which he calls "The Phoenix Principle." The Phoenix Principle helps ensure that companies avoid the tailspin of innovation lock-in by instilling mindsets and practices that lead to regenerative business strategies with a foundation of continuous innovation. He calls on corporate leaders not to fear marketplace disruptions, but to actually embrace them - instigate disruptions if possible - and use this "creative destruction" force to keep the competition off-balance and keep their own organizations both agile and substantially more profitable over time.
- Peter G. Balbus, Innovation Expert and Managing Director, Pragmaxis LLC
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