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Methods in Behavioral Research | 
 enlarge | Author: Paul Cozby
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Category: Book
Buy New: $84.25
New (14) Used (6) from $84.25
Rating:  3 reviews
Sales Rank: 4267
Media: Paperback
Edition: 10
Pages: 432
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9 x 7.4 x 0.7
ISBN: 0073370223
Dewey Decimal Number: 150.72
EAN: 9780073370224
ASIN: 0073370223
Publication Date: November 12, 2008
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 1 to 4 weeks
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Product Description
Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's tenth edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the �validity of measurements� section, and updated structural equations models.
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| Customer Reviews:
Cozby Brings Simplicity to Complex Research Methods July 4, 2003
R. Beaux Ugarte (NSU, Fort Lauderdale, FL USA)
1 out of 1 found this review helpful
The author did a commendable job of keeping the reading at a level that was clear, concise, and simple. I had to have this book for a Research Methods course at Nova Southeastern University during the Summer I session (2003), and despite the difficulty of the course (e.g., the terminology, the somewhat dry concepts, and the statistics), Cozby "pounded" the concepts into my head by providing clear outlines of understanding. The text was very easy to read and a true psychologist chose to incorporate a reader-friendly font (10.5/12 Legacy Serif Book). The chapters are very short, too, and abstract concepts are minimal; Cozby ensured that the main points are kept as the focus of each chapter. Please enjoy this treasure! R. Beaux Ugarte, NSU
Allows complete understanding of a difficult subject. July 20, 2002
James Briggs (Southport, CT United States)
3 out of 4 found this review helpful
Everyone should know how to analyze events in the real world so they can understand what is really going on. This book is clear complete and easy to understand.
Accessible and understandable without being patronizing July 30, 1998
8 out of 12 found this review helpful
Twenty years ago, I was "forced" to purchase the 1st edition of this textbook, for a blech, introduction to social sciences course. I am very glad I did.In reality, this is probably the only text I have reread (and many times) since leaving college. It's an introduction to the scientific method applicable to any of the sciences. It presents relatively advanced topics in statistics: the how and the why. And it's pretty humourous too. The author provides simple and understandable examples that make abstract notions of statistics and the scientific method concrete and relevant. Very seriously, I've used the knowledge I found in here will be used on a day to day basis to evaluate all those studies that we're assaulted with: is oat bran good for you, are mammograms associated with increased breast cancer for males under 40, all those things.
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