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Design Elements: A Graphic Style Manual | 
 enlarge | Author: Timothy Samara
Publisher: Rockport Publishers
Category: Book
List Price: $30.00
Buy New: $19.80
You Save: $10.20 (34%)
New (18) Used (12) from $17.49
Rating:  16 reviews
Sales Rank: 4966
Media: Paperback
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 2.2
Dimensions (in): 10 x 7.8 x 0.9
ISBN: 1592532616
Dewey Decimal Number: 686.22
EAN: 9781592532612
ASIN: 1592532616
Publication Date: April 1, 2007
Availability: Usually ships in 2 days
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Product Description
The graphic design equivalent to Strunk & White's The Elements of StyleThis book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
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| Customer Reviews: Read 11 more reviews...
 Exceptional resource for learning and design inspiration January 7, 2009
Andy G (Madison, WI USA)
I'm an amateur-to-semipro designer and found this book to be absolutely wonderful.
Besides some great principles it offers an amazing collection of examples, several on each page. They illustrate Samara's points well, and also provide a profusion of design ideas.
I started by using post-its to mark pages that made especially good points, or that I wanted to revisit. By the time I was half-way through I realized I'd marked nearly every page.
Great Design Guide December 28, 2008
Marc A. Friend
For the novice, even the technologist who is not a graphical designer, this is an excellent text on graphical style. It is probably the only guide you'll ever need. Very complete, very detailed and inspires good use of graphics, text and even space. Excellent.
GREAT BOOK!!! November 17, 2008
Joseph D. Kumzak (Okinawa, Japan)
I have purchased a lot of books from Amazon; this is the first time I have actually taken the time to write a review. I have decided to take a minute to write this review simply because I am so impressed with this book.
I have been creating various media that involve graphic design; including web design, print material, graphics for video, etc., for about three years now. Like many other people, I am 100% self taught. I have never been to graphic design school or taken classes in the field. So I don't know the basic fundamentals of Graphic Design & color treatment, and often find myself struggling with creativity and coming up with ideas.
This book lays out the fundamentals really well. One of the nice things about this book is this; all of the examples are modern illustrations that you see in the real world today that reflect really good design. Not some hokie, boring examples that you see in a lot of other books. I have a lot more that I want to say but I will keep it short. I will say this; if you are like me a self taught web designer, print developer, or work with graphic design in any other capacity and struggle with ideas and creativity, YOU GOTTA GET THIS BOOK!!! This book is definitely opening new doors of creativity for me.
Joseph K.
Great refresher and excellent as a teaching assistant October 30, 2008
C. Nassaney (Long Beach, CA USA)
The first day I started reading this book, I realized it would be perfect for my Type students. They loved the front content (20 rules for good design). This book is a must have in the library.
 Great book; too bad you won't be able to read it September 27, 2008
Righteous dude in PA
It is a shame to see such a Herculean effort rendered unreadable by a low-contrast and minuscule font. I have 20-20 vision, but simply could not get even half way through this book before giving up. I feel for the author and hope that he will try again with this same material.
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