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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells | 
 enlarge | Author: Robert W. Bly
Publisher: Holt Paperbacks
Category: Book
List Price: $18.00
Buy New: $10.25
You Save: $7.75 (43%)
New (40) Used (9) from $10.17
Rating:  57 reviews
Sales Rank: 11749
Media: Paperback
Edition: 3rd
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 0.4
Dimensions (in): 8.3 x 5.5 x 0.9
ISBN: 0805078045
Dewey Decimal Number: 808.066659
EAN: 9780805078046
ASIN: 0805078045
Publication Date: April 4, 2006
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Amazon.com Review
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
Product Description
The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products.
Among the tips revealed are
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.
“I don’t know a single copywriter whose work would not be improved by reading this book.” —David Ogilvy
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| Customer Reviews: Read 52 more reviews...
 Want to learn about Copywriting? START HERE! December 26, 2008
Marshall A. Ronco (Massachusetts, USA)
1 out of 1 found this review helpful
Want to be a Copywriter? Looking to learn the sales copywriting craft for your own business? This is the place to start! If someone approached me personally inquiring where or how to start, my answer would be only two words...Bob Bly!
Bob Bly is a man who is without a doubt a modern day Copywriters...Copywriter. A copywriter who is considered by many today to be a living legend in this business.
Now you have the opportunity to learn Copywriting from one of the Masters of this industry with his newly revised edition of...The Copywriter's Handbook. This definitive guide has been the first step in learning copywriting and the lucrative copywriting business for countless writers for over 20 years. This newly revised edition is better than ever! This modern up-to-date version is a great step-by-step primer that will give you a solid foundation of writing, style, and essential sales copy elements. You also gather valuable insights on the copywriting business too!
Do yourself a favor and avoid all the confusion of..."where should I start?" Even if you're a Pro, this is one book that should be in every copywriter's library!
Excellent Source for the Aspiring Freelancer December 1, 2008
Lesley Anderson (MA, USA)
1 out of 1 found this review helpful
You will read this book and feel empowered by the information given to you in Robert Bly's familiar, easy to understand prose. As one of the most successful copywriters in existence, I suppose it's hard not to be swept up by his promises of success and instant tips for improving your business writing. But knowing full well that I am at the disposal of a writer who makes a living winning people over, I still allowed myself to be won over by this book.
I am certain that it will continue to serve me well throughout my career and I urge anyone interested in strategic writing to pick up a copy.
 A maybe for aspiring copywriters, a no for practicing copywriters. July 27, 2008
Chovaleoni (9 mile, Michigan)
1 out of 2 found this review helpful
If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is rudimentary at best. I gave it three stars because a) basic information has its place and b) I didn't want to tarnish the rating. It was my mistake to buy it. If you're looking for a book to inspire award-winning creative, get Creative Advertising by Mario Pricken. After devouring it in one sitting, I wrote copy all night long. For fun. On a weekend. And, no, I'm not a sweltering geek. The Kickstart Catalogue is an amazing tool for bringing out your natural talent. It teaches you from the inside out (you'll understand what I mean when you read it).
The Copywriters Handbook July 4, 2008
Rashiid Abdullah (Tukwila, WA United States)
1 out of 2 found this review helpful
This great book opens up with how to formulate your letters and write copy ad. Mr. Bly explains it like if you were a child so you can and will understand it. So many great resources that you can use right away. I would like to encourge any copywriter or anyone in the field of marketing a must have in your library. Plus he works with the man Fred Gleeck the truth on Info Products. Have a great one.
Rashiid Abdullah
Your Focus Marketing Expert[...]
Thorough and Informative March 9, 2008
S. Brown (Columbus, OH)
0 out of 2 found this review helpful
Bly covers everything! Not only will you master a new style of writing, you learn the business of writing, how to pitch yourself, and how to move pass a rejected proposal. It's Brilliant
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