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Mail and Internet Surveys: The Tailored Design Method | 
 enlarge | Author: Don A. Dillman
Publisher: Wiley
Category: Book
List Price: $84.50
Buy Used: $9.00
You Save: $75.50 (89%)
New (5) Used (23) from $9.00
Rating:  18 reviews
Sales Rank: 303409
Media: Hardcover
Edition: 2
Pages: 480
Number Of Items: 1
Shipping Weight (lbs): 1.8
Dimensions (in): 9.6 x 6.5 x 1.4
ISBN: 0471323543
Dewey Decimal Number: 300.723
EAN: 9780471323549
ASIN: 0471323543
Publication Date: December 6, 1999
Availability: Usually ships in 1-2 business days
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Product Description
For nearly two decades, Don Dillman's Mail and Telephone Surveys and the Total Design Method it outlined has aided students and professionals in effectively planning and conducting surveys. But much has changed since the TDM was developed in 1978. Mail and Internet Surveys: The Tailored Design Method, Second Edition, thoroughly revised and updated by the author from his classic text, addresses these changes and introduces a new paradigm that responds to the recent developments that affect the conduct and success of surveys. In this new edition, Dillman introduces a new paradigm called "Tailored Design," which expands TDM to account for-and take advantage of-innovations such as computers, electronic mail, and the World Wide Web; theoretical advancements; mixed-mode considerations; the increasing acceptance of self-administered surveys; our better understanding of specific survey requirements; and an improved base of social science knowledge. As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys. Topics covered include: - Writing Questions and Constructing the Questionnaire
- Mixed-Mode Surveys
- Personal Delivery of Questionnaires
- Surveying When Speed Is Critical
- Government Surveys of Households and Individuals
- Business Surveys
- Internet and Interactive Voice Response Systems
- Questionnaires That Can Be Scanned and Imaged
Praise for the previous edition . . . "Required reading for anyone who wants to diversify research procedures."
-Contemporary Psychology "An excellent reference tool and valuable addition to any serious practitioner's library."
-Public Relations Journal "The book is packed with practical suggestions that cover each task in designing andimplementing a survey."
-Social Forces
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| Customer Reviews: Read 13 more reviews...
 Survey Book December 22, 2008
Lori K. Nakamoto (Honolulu, Hawai'i)
Great resource for working on and building from scratch your own survey: ) Highly recommend.
 "The mail survey bible" October 21, 2008
Angel Saavedra Cisneros (Stony Brook, NY, USA)
This is a great book to have handy when thinking about and doing surveys. Unfortunately, it reads a little dated (already), especially when dealing with electronic media. May be worth waiting for the next edition to get a more contemporary approach to web-based surveys.
a good book for research methodology September 30, 2008
Yuanyuan Xue
This book used to be commend by a lot of professors teach how to do the research, and now the new version has add many new cases keep up with the change of the world and then become more useful to us.
Great for students May 11, 2008
Sam Crux (San Francisco, CA)
I read this book for a grad class in survey research methods. It's easy to read, if a little dry. Most of the example surveys come from Dillman's work, and a greater mix of the topics of the example surveys would be nice. I would definitely recommend it to students and professors who are teaching classes in this topic.
Classic survey methods text July 7, 2007
R. Brower (Montgomery , AL USA)
2 out of 2 found this review helpful
For anyone who conducts online surveys, especially academic researchers, this is an essential text. Dillman's text is far superior to The Survey Kit by Arlene Fink. The only criticism I would offer is that Dillman assumes researchers are designing their own online surveys rather than using commercially available websites such as Survey Monkey. I would contend that the majority of survey research is conducted on commercial websites. Although these websites are changing rapidly, I would like Dillman to address this subject as well.
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