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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking | 
 enlarge | Author: Kevin Hogan
Publisher: Pelican Publishing Company
Category: Book
List Price: $24.95
Buy New: $13.25
You Save: $11.70 (47%)
New (31) Used (17) Collectible (1) from $9.45
Rating:  77 reviews
Sales Rank: 96031
Media: Hardcover
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 5.9 x 1.1
ISBN: 1565541464
Dewey Decimal Number: 153.852
EAN: 9781565541467
ASIN: 1565541464
Publication Date: May 1996
Availability: Usually ships in 1-2 business days
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Product Description
This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines - including hypnosis, nuerolinguistic programming, and even sales training - "The Psychology of Persuasion" teaches you everything you need to know about this powerful tool.Armed with this knowledge, you can begin your journey to truly understand why we do things - and how to persuade others to your way of thinking.
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| Customer Reviews: Read 72 more reviews...
 for salespeople only October 30, 2008
not useful
1 out of 1 found this review helpful
i got this book with the impression that it would discuss persuasion techniques related to sales and marketing to some extent, but after reading most of it i found out that the techniques and ideas presented are entirely based on trying to sell someone something. great for sales person but not for us common folk
 Covers all you need to know about persuasion April 25, 2008
Steven Chambers (Solana Beach, CA USA)
2 out of 2 found this review helpful
I looked at this book on the shelf for a couple years before deciding to purchase and read it. Who the heck was this Dr. Hogan anyway? When I finally got around to buying it and started to read I just couldn't put it down. This is an excellent introduction and practice manual for anybody interested in learning about persuasion or in honing their persuasion skills.
Kevin Hogan does an excellent job of detailing the persuasion process, the Laws of Persuasion. communication styles and how how you can apply them this information to your life.
I highly recommend this book.
persuaded ? December 12, 2007
William Ferrell (wash DC)
2 out of 2 found this review helpful
Im not sure how much is lost in the translation but I bought the tapes. I drive 90mins. daily and audio works best. the tapes seem to spend over half of the presentation selling the presentation and persuading me how great this revelation is. I think that I got about 50 mins of hands on valuable , repeatable or building block materials to make me a better persuader.
He went on and on about how clever persuaders used the methods like Bill Clinton or Saddam Husien, Paul the Apostle or even Ghandi...they were intruiging examples.
The 50 mins. that he did give up was a GREAT 50 mins. !
Important and useful resource! October 17, 2007
Gail Hurt (Austin, TX)
1 out of 1 found this review helpful
Regardless of what industry you work in or what role you currently hold, this book will help you get what you have always wanted and at a time you want to get them. Kevin walks you through the psychology of selling, buying, negotiation and social interaction. His straight forward approach to writing allows you to understand how you can immediately use the strategies described. A truly useful read which answers many questions other books simply leave you with. Superb!
Everyone needs this book! September 19, 2007
Gregory L. Deal (Fargo, ND)
2 out of 2 found this review helpful
Kevin Hogan is a great storyteller that makes something as complicated as Persuasion techniques seem easy. His humor and dedication to the reader in presenting the information manner that is easy to understand is greatly appreciated. I highly recommend this book to any one trying to gain a competitive edge. The section in the book explaining where to sit in a resturant is worth the price of the book alone! Priceless.
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